Want to start online business like flipkart or amazon

Last Update: 08-11-2017

Want to start online business like flipkart or amazon

Before you dream of launching your own multi-seller e-commerce website like Amazon, let's know what Flipkart is and how it works!
Today Flipkart is the largest online eCommerce shopping website in India. Flipkart started in 2007 and recently it acquired an online fashion e-commerce store Myntra in $300 million. Flipkart's annual revenue is 5000 crores, among the top 100 websites in the world, Flipkart has been ranked 82 by Alexa and 7th in India.
Flipkart is known for an e-commerce marketplace, B2C shopping Portal for Indian customers ordering the goods to deliver in India.

How does Flipkart work? What is Flipkart Business Model?

Here is a comprehensive analysis of the eCommerce Giant Flipkart’s Business Model for the aspiring entrepreneurs.

Flipkart Business Model:
Marketplace > List vendors who sell desired products > Get shoppers browsing through the products > Make enticing deals & discounts > Customer purchase desired products > Vendor/Flipkart ships the product to customer > Product accepted & Not returned back > Vendor gets the agreed price for the product sold minus the commission charged by Flipkart for making the sale.


Therefore, the primary source of income Model of Flipkart is “X% commission on the total selling value given to the vendor”.
The sale can happen through many channels as given below and for all the trading is achieved by Flipkart for the same supplier – Flipkart will charge a percentage (%) cut on the whole total sale amount which does not include taxes.

  • Direct through Website
  • Direct through Web App
  • Direct through Mobile App (Android, iOS, etc.)
  • Direct through Telesales (Customer calls and Place order – rarely happens now)
  • Through Affiliate Networks (Coupon Websites, Review Websites, and Bloggers)
  • Social Buy

The percentage of commission differs on the kind of product and type kind of selling which Flipkart makes.
Flipkart Revenue Model: The income of Flipkart from other sources are as follows
The giant eCommerce platform creates revenue not only by the sale of products but also from different income channels. Here are some of them:

Web portal:
The basic source of income of Flipkart is collecting a commission for the services from the vendors who use its platform.

Listing and convenience fee:
The other way of getting revenue to the company are inclusion and convenience fee. The listing fee is collected from the vendors, and the convenience fee is collected from the purchasers for quicker delivery. Convenience fee adds wrapping charges for the gifts; Billings includes to the whole income of the company Flipkart.

For delivering the goods of the vendors; an amount is charged from them. It supplies services to its vendors like other delivery companies. Charging services for delivery differ from location to location covering the distance.
Digital media:

It also sells ads and different products such as co-branding and co-advertising to the vendors or brands via digital media. The ads are divided into three classes:

  • Co-branding on Flipkart’s homepage via sliding banners that gets millions of views every day
  • Co-advertising products for publications in newspapers or magazines’ front page for popular brands
  • Target search results where Flipkart decides which vendor’s product to be displayed at the top result
  • In addition to the above revenue model, Flipkart also gets funding from several other sources to upgrade their business. Flipkart companies include recent acquisition of other Indian eCommerce companies like Myntra, Jabong, eBay.in which are now termed as Flipkart Group!

Which eCommerce technology does Flipkart use?

The technical working function of Flipkart- Let us see some facts:

Since it is created chiefly on PHP, this website provides us to experience as contented purchasing as in a real store. At present, the engineers of this site’s program clear that the site is now high in its responsiveness and very low at showing the mistakes of technology which assists the online store to keep up the selling.

  • According to reports, an ex-Flipkart Engineer reported that it does not rely on any firmed technology stacks, but finds out a tool which is a problem solver and flexible. He had used Java, Scala and pure python for various projects when he worked at Flipkart.
  • All their software function on Linux – Debian and most of other systems are not built ever on Java. But they take JVM for their use.
  • For data storage Flipkart make use of MySQL, and for caching it uses Memcached. The company has estimated large No SQL data stores to choose the best for the production.
  • For different projects, Flipkart uses Hadoop software, and make it easier for evaluation and data management.

The complete rules which are seen above provides the reason why Flipkart is one of the best selling eCommerce brands in our country!

The actions of your idea should define your success; not just your idea alone.

How to build a Flipkart like website?

On understanding the working functionalities, your next question will be how to build a website like Flipkart! All you have to focus on is a feature-rich, scalable, open-source platform which provides you with changeable and powerful features to customize and manage both the front-end and back-end in an efficient manner. We can use leading technologies using Magento eCommerce platform to build it as they have plenty of features that make it possible for to build a Flipkart clone.

If you want to start selling like flipkart click on below link:

Multi vendor shopping website pricing

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